Dior unveils its spring-summer 2024 assortment with a marketing campaign that marries the model’s heritage with modern feminism, as conceptualized by Maria Grazia Chiuri. The commercials, photographed by Tina Barney, have a good time femininity in its most numerous and expressive varieties.
Dior Spring/Summer time 2024 Marketing campaign
The pictures from the French fashion brand characteristic a solid together with Alice McGrath, Honey Ordonez, Rosanna Ovalles, Mauve Dupuy, and Ying Ouyang. They navigate by varied rooms with opulent decor. These vignettes of area and timelessness are a tribute to the self-assertive spirit of the fashionable lady.
The Dior spring 2024 assortment consists of a mixture of textures and transparencies, that includes sheer materials, intricate lace, and coats adorned with wonderful embroidery. These parts mix to create an ethereal, historic, and avant-garde high quality, an indicator of Chiuri’s design ethos.
The enduring Dior Toujours bag is reimagined in crinkled leather-based, carrying the micromanage sample, and footwear just like the Diorebel boots and Adiorable pumps, embellished with white resin beads, add a contact of boldness to the fragile attire.
Stylist Elin Svahn brings a refined sophistication to the ensembles, complemented by Peter Philips’ minimalist make-up and Damien Boissinot’s modern hairstyles. Collectively, they craft a glance that’s quintessentially Dior—understated but impactful.
As a precursor to this marketing campaign, Dior additionally launched a brand new commercial for the Miss Dior parfum, linking the home’s wealthy perfume legacy to its present style.
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