Max Mara Spring 2024 Campaign: Utilitarian Chic

Max Mara’s spring-summer 2024 marketing campaign heralds a fusion of 1940s Ladies’s Land Military aesthetics and Italian glamour, making a fusion of resilience and class. The ads, lensed by Craig McDean, showcase a robust lineup with fashions He Cong, Felice Nova Noordhoff, and Karolina Spakowski.

Max Mara Spring/Summer season 2024 Marketing campaign

The season’s narrative unfolds in a pared setting, emphasizing the gathering’s homage to utilitarian stylish. Workwear transforms into timeless type with wrap coats, fitted clothes, and tailor-made trousers, reducing a pointy silhouette.

The Max Mara color story is a refined nod to the previous, with a palette rooted in shades of beige, navy, white, and black, disrupted by vibrant bursts of pink and purple, signifying the gathering’s recent tackle classics.

Stylist Tonne Goodman skillfully enhances the ensembles with block-heeled sandals and crossbody bags that pair nicely with the gathering’s practical class. Echoing the clothes’ clear strains, magnificence is unassuming.

Hairstylist Orlando Pita crafts matching low chignons, whereas make-up artist Diane Kendal favors a minimalist strategy, letting the gathering’s inherent sophistication shine. This assortment follows the footsteps of the Italian label’s Teddy coat anniversary, constructing on a legacy of understated luxurious.