Allen Edmonds Embraces American Sneaker Culture

Allen Edmonds steps into the season with its American Sneaker Tradition marketing campaign, celebrating the intersection of conventional craftsmanship and up to date trend. The commercial, lensed by photographer Cliff Watts and styled by Maryam Malakpour, captures the essence of spring.

It’s a refreshing take highlighting the flexibility of Allen Edmonds’ newest footwear: the Liam, Oliver, Lawson, Owen, and Paxton sneakers.

Allen Edmonds American Sneaker Tradition Marketing campaign

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The colour palette of Allen Edmonds’ marketing campaign is a complicated mix of city and earth tones, the place the crisp whites and beiges resonate with the freshness of spring, and the deep navy and forest greens replicate the brand’s connection to classic style. The commercial showcases the sneakers in numerous settings, from the minimalist luxurious of a studio to the uncooked, textured backdrops of the town.

These sneakers will not be confined to a single setting or model; they adapt, very like the trendy particular person they’re designed for.

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Because the marketing campaign unfolds, the sneakers take middle stage, demonstrating their means to enrich numerous outfits. From the structured class of a brief swimsuit to the relaxed vibe of a CO-ORD outfit, every look nods to Allen Edmonds’ understanding of its numerous clientele.

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The commercial concludes with out specializing in the people however reasonably on the narrative that Allen Edmonds’ footwear can seamlessly combine into any wardrobe, providing a refined end to sensible, tailor-made ensembles and relaxed, informal apparel.

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