Subsequent Gen Trend Winners 2024
For those who’re heading to Australian Trend Week in Sydney, think about your self fortunate as you’ll have the prospect to see the newest in trend expertise when the 4 Subsequent Gen trend design winners, introduced right now, will showcase their collections. The Subsequent Gen winners will debut their collections on Monday 13 Might, at 11am.
Subsequent Gen Trend Winners
Amy Lawrence
Amy Lawrance’s eponymous label was based in Melbourne in 2020. On the crux of the label is a profound veneration of expertise accompanied by a celebration of affection, escapism, and storytelling by means of the medium of clothes. Working with a concise materials palette of un-dyed silks and favouring clear, purposeful element, her items are thoughtfully designed and produced with minimal waste.
Emily Watson
Emily Watson is a demi-couture swim and resort put on label from Melbourne targeted on the intertwining of swimwear and avant-garde design practices characterised by an abundance of ruffles, ties, and patchwork bikinis.
Home of Campbell
Established in 2019 by Adelaide-based designer, Abby Potter, House of Campbell celebrates modern femininity by mixing conventional couture methods with prêt-à-porter trend. With a give attention to Australian made, Home of Campbell designs are daring, intricate, and joyful, providing daring tulle ensembles and detail-driven tailoring.
Potirakis
Established in 2021, Potirakis is a model dedicated to designing modern luxurious clothes whereas concurrently delivering top quality and efficient navy grade efficiency clothes. Distinction is the inspiration of the label’s design philosophy, highlighting the complexity between effective artwork and performance, taking inspiration concurrently from each the high-class white-collar life-style and world heavy industrie
The Subsequent Gen trend awards have been working for 28 years, with the objective of discovering and launching the careers of the following group of proficient designers. Earlier award winners embrace Akira, Anna Quan, BEC + BRIDGE, CAMILLA AND MARC and sass & bide, amongst others.
The prize for Subsequent Gen trend winners is valued at over $100,000 and consists of runway present manufacturing by IMG FOCUS, a content material package deal together with runway images and livestream, and worldwide delivery credit offered by DHL. The 4 profitable designers additionally obtain business networking alternatives, publicity to Australian Trend Week’s attending patrons, and invaluable advertising and marketing, publicity, digital and social media assist to achieve a worldwide viewers.
A prestigious panel of business consultants selects the winners. This yr they included GQ Deputy Editorial Director and British GQ Head of Editorial Content material Adam Baidawi, Vogue Australia Trend Options Director Alice Birrell, IMG Mannequin Aweng Chuol, David Jones Basic Supervisor womenswear, footwear and equipment Bridget Veals, RUSSH Writer and Editor-in-Chief Jess Blanch, NET-A-PORTER Market Director Libby Web page, Vogue contributor Luke Leitch, Tune for the Mute designers Lyna Ty and Melvin Tanaya, Stylist and Trend Guide Kim Russell, Marie Claire Australia Trend Director Naomi Smith, Mob in Trend founder Nathan McGuire, and Harper’s Bazaar Trend Information Director and WWD Correspondent Patty Huntington.
Featured Picture: Home of Campbell
See the Australian Fashion Week program.
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