Louis Vuitton Signs French Rugby Star Antoine Dupont as Latest Ambassador

Louis Vuitton has named French nationwide rugby staff captain Antoine Dupont as its newest ambassador, as a part of father or mother firm LVMH’s “premium partnership” with the Olympic and Paralympic Video games happening in Paris this summer season, based on an announcement launched by the model Thursday.

For the reason that arrival of Pharrell Williams as artistic director of Louis Vuitton’s menswear enterprise and the following announcement of the LVMH-Olympics partnership, the French luxurious home has more and more collaborated with athletes and sporting organisations.

Final month, the model added French NBA rookie Victor Wembanyama to its fast-growing record of athlete ambassadors. Final 12 months, it additionally introduced French athletes Enzo Lefort, a fencer, and Léon Marchand, a swimmer, as ambassadors.

The assertion indicated that additional developments of the LVMH-Olympics deal “will probably be revealed very quickly”.

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Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s hovering business and cultural relevance is turning into a main focus for style manufacturers. Profitable sports-marketing methods at present hinge on constructing long-term, collaborative partnerships with athletes and organisations that resonate with a model’s goal shoppers, as consultants in BoF’s latest case research clarify.