The Missoni spring-summer 2024 marketing campaign locations Irina Shayk on the forefront, channeling the season’s vibrant spirit and modern designs. Photographed by Drew Vickers, the ads seize Shayk in a reflective area, surrounded by mirrors that echo the dynamic and multifaceted nature of the prints.
One standout picture reveals her in a kaleidoscopic tulle prime, a colourful sample that pays homage to Missoni’s heritage whereas proposing a recent narrative for spring. This look is effortlessly balanced with crisp white pants, highlighting the lightness and optimism of the hotter months.
Irina Shayk for Missoni Spring 2024 Advert
Underneath Filippo Grazioli’s artistic path, the gathering displays a mix of custom and modernity. In one other charming ensemble, Shayk introduces a zig-zag print design, its colours and patterns mimicking the countless prospects of spring and summer season days.
Paired with white open-toed heels, stylist Lorenzo Posocco gives a relaxed but subtle silhouette. Equipment play a pivotal function on this season’s marketing campaign, with sculptural jewellery including a up to date edge to Missoni’s designs.
Statement rings and daring earrings complement the clothes’ intricate particulars, making a cohesive look that’s each hanging and understated. The marketing campaign follows up Irina’s look within the current Aritzia Sweatfleece photoshoot.
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