Balmain CEO Exits Company | BoF

Jean-Jacques Guevel, chief government of Balmain, is stepping down “to pursue different pursuits” after 4 years main the Parisian trend home.

Guevel steered Mayhoola-owned Balmain by way of the pandemic and subsequent surge in luxurious demand, throughout which the model labored to activate its “military” of followers with large-scale trend exhibits (together with a tenth anniversary bash for designer Olivier Rousteing) that have been open to the general public, as its entry-level enterprise acquired a lift from a monogrammed canvas vary that lowered its dependence on brand tees and different merch.

Below Guevel, Balmain additionally inked a licensing cope with luxurious magnificence big Estée Lauder, which is about to launch a revamped perfume provide for the model later this yr.

Guevel’s departure follows the exit of selling chief Txampi Diz final week.

In a press release, Mayhoola CEO and Balmain Chairman Rachid Mohamed Rachid thanked Guevel, voicing confidence within the model’s prospects. Balmain has “the potential to change into a real world luxurious items chief, because of its distinctive heritage, proficient artistic director Olivier Rousteing and our distinctive colleagues,” Rachid stated. “We can be constructing onto the numerous development of the final years and can announce a brand new CEO sooner or later.”