Serena Williams Launches WYN Beauty

Tennis legend and entrepreneur Serena Williams has partnered with Good Glamm Group to launch Wyn Beauty, a vegan and cruelty-free make-up assortment formulated for motion.

The preliminary line of merchandise for face, lips and eyes consists of 10 merchandise in 91 shades. The make-up is designed to offer hydration all day, and costs vary from $18 for lip serum to $29 for hydrating skin-enhancing tint.

Every product and shades has been named as private affirmations whereas the distinctive chartreuse packaging –  the color of a tennis ball – is claimed to signify the tennis champion’s vitality and willpower.

Serena says, “I’m so excited to introduce Wyn Magnificence to the world. To me, magnificence has at all times been about self-expression and getting into the perfect model of myself. All through my profession, I used to be at all times looking for make-up that regarded good after hours on the courtroom, mixing merchandise myself and creating my very own formulation whereas touring the world. As I developed and remained energetic each on and off the courtroom, I wanted merchandise I may apply at 7am earlier than a full day of conferences, spending time with my children, making time for the issues I like and nonetheless look good on the finish of the day. I wanted make-up that would really transfer with me. That’s the intention behind Wyn Magnificence – for individuals to reside in it each single day of their lives and improve the sweetness they have already got.”

Wyn Magnificence is offered on the model’s web site and Ulta Beauty.

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