Is the Olsens’ The Row Margaux Bag the Next Birkin?

The Row Margaux bag is expensive, luxe and form of elusive, so… possibly?

For a lot of a style girlie, there’s a holy grail of must-have purses: the Birkin Bag. Launched by Hermès in 1984 and inspired by actress Jane Birkin‘s cool lady fashion, the logo-free bag was an OG emblem of quiet luxury, slowly however certainly turning into the purse everybody needed to get their palms on. In contrast to some luxurious luggage, Birkin house owners have lengthy been inspired to actually reside with their luggage the best way Birkin herself did (learn: not be too treasured with them). Immediately, the Birkin is iconic. And now, it has some competitors. Forty years after the Birkin was first launched, a contemporary icon is right here and a few are calling it the subsequent Birkin. Meet The Row Margaux bag.

It would shock some that the Margaux is the brainchild of tween stars and fashion icons Mary-Kate and Ashley Olsen who based The Row in 2006. The duo had been a few of the first millennial A-listers to put on luxury handbags in their daily lives, turning into notorious for being photographed with a well-loved Hermès Kelly in a single hand and a ginormous Starbucks within the different.

As fan faves of roomy designer satchels, it is smart that the pair would create their very own trendy model of it. And to say their very own iteration of a luxurious tote is fashionable is an understatement. The Row Margaux is persistently bought out on-line, burning up re-sale websites, and taking over TikTok. Beneath, every thing it’s essential to find out about thee bag of our era — together with how one can get your palms on one.

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When did The Row’s Margaux bag launch?

Just like the origin story of many It luggage, chances are high that when Mary-Kate and Ashley Olsen’s model first launched the Margaux, they didn’t anticipate it to take off prefer it did. Launched in 2018, the bag has turn out to be a staple of The Row’s accent assortment, launched each season in 4 sizes — 10, 12, 15, and 17 inches — and a wide range of color ways in which sound as delectable as carrying the bag should really feel, together with black, mocha and cognac. The Margaux is available in every thing from suede and leather-based to a canvas-leather combo.

The Margaux is spacious with out being ludicrously capacious, structured however with a simple slouch and simply appears like a lived-in heirloom, even should you’ve simply stepped out of the shop. Like a Birkin, the Margaux has that easy, achingly cool aesthetic that many spend some huge cash to realize. We simply wish to be like Jane!!! (And MK and Ashley, evidently.) 

How a lot does The Margaux price?

Cash doesn’t purchase happiness, however it might purchase you a stunning bag. And in relation to The Row Margaux, you’re going to wish to spend a fairly penny. Relying on  the dimensions and textile, the baggage begin at round $4,000, with the Soft Margaux 10 Bag in leather (the smallest dimension) retailing for $4,720 CAD on The Row’s web site. Comparatively, the Soft Margaux 17 in leather-based in the identical colour-way is at present listed for $7,960 CAD.

However that’s solely the beginning of it. Given how unique the purse is (extra on that under), the Margaux can be unsurprisingly elusive, making it a scorching ticket merchandise on style resale websites, typically promoting for no less than double the unique value at upwards of $11,000 {dollars}. (If you happen to really feel like spending like a Kardashian immediately, the Tender Margaux 10 Bag in leather-based is available for a cool $11,691 CAD on Farfetch, with the suede model going for a very chill $15,315).

Who has carried the The Row Margaux Bag?

The Margaux has been spotted on the forearms of pretty much every fashion girlie and A-list celeb as of late; worn by celebs like Kendall Jenner, Zoë Kravitz (a fan and infrequently walking poster girl for The Row), Elle Fanning, Harry Kinds and Rosie Huntington-Whiteley. Most notably, the bag — alongside different staples of the luxe, minimalist model — have been key to actress Jennifer Lawrence’s 2023 style rebrand, with the No Exhausting Emotions actress noticed toting it round NYC paired along with her quiet luxurious uniform of relaxed denim, supple cashmere knits and impartial trenches. And, according to Vogue, the Margaux’s elite fanbase is just rising.

OK, so how can I get one?

Similar to the Birkin, The Row Margaux bag is elusive — or *ahem* unique. As talked about, the bag is often bought out at most retailers, with its astronomical resale worth making it the hottest product of the moment. In Canada, the bag is stocked at Ssense and Holt Renfrew, or might be bought by means of The Row instantly. The Margaux is at present bought out in all sizes throughout these websites, which means your greatest wager it to maintain your eyes peeled and hold checking resale websites prefer it’s your day job (and possibly befriend your native gross sales affiliate?).

However the truth that we are able to’t get our palms on the bag is form of the purpose, proper? It wouldn’t be an It bag if everybody carried it.

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