Djokovic, Niney + More Play Big for Lacoste Ad

Lacoste’s “Play Massive” marketing campaign encompasses a various group of world icons who embody the model’s dedication to progress and individuality. Tennis star Novak Djokovic, identified for his athletic excellence, leads the commercial alongside French actor Pierre Niney, whose creative aptitude enhances Lacoste’s progressive spirit.

South Korean actor Ahn Hyo-seop brings his vibrant fashion, whereas Chinese language actor and dancer Wang Yibo provides youthfulness and class to the combo.

Lacoste Play Massive Commercial

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The Lacoste marketing campaign combines artwork and efficiency, with every topic’s distinctive story reflecting the “Play Massive” slogan. Artists Imruh Asha and Ibby Njoya carry the crocodile sculpture to life via their artistic use of shade and texture.

Photographer Willy Vanderperre captures these moments, highlighting the model’s daring fashion, whereas Antonio Sánchez’s compositions, harking back to his work on the Birdman soundtrack, set the rhythm.

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Lacoste’s newest commercial facilities round an environment the place the mammoth crocodile symbolizes Lacoste’s ingenuity and artistry. Within the visuals, Djokovic exudes power towards the crocodile’s formidable jaws, embodying an unyielding spirit.

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Niney brings nonchalant grace, playfully interacting with the artwork piece. Ahn Hyo-seop, wearing a hanging crimson polo shirt, represents fearless ambition, mirroring his rise within the performing world.

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Wang Yibo’s athletic poise symbolizes the steadiness and agility important to each his creative endeavors and the Lacoste ethos.

Lacoste boldly moves into a future the place trend, sports activities, and up to date tradition intersect by embracing various skills. With their distinct path, every ambassador parallels the crocodile’s journey—ahead, fearless, and undeterred.