Versace eyewear unveils its spring-summer 2024 marketing campaign, vividly portraying color and style, that includes the radiant Iris Law. Set in opposition to a backdrop of soppy pastels and checkerboard motifs that nod to pop artwork aesthetics, the marketing campaign is a visible deal with and a showcase of fashion-forward design.
Photographed by Tim El Kaïm, every marketing campaign picture brings forth the Versace imaginative and prescient of boldness and luxury. Iris Legislation, her hair styled in a pointy, platinum pixie minimize, captures consideration with an array of gorgeous eyewear that contrasts mushy pastels and daring, darkish outlines.
Versace Eyewear Spring 2024 Marketing campaign
Earlier than this, Iris graced the Dylan Purple fragrance marketing campaign. The marketing campaign focuses on distinct eyewear kinds launched on the Milan runway present, together with optical and sunglass frames.
A fusion of conventional and up to date, the designs characteristic chunky frames in black, pink, and white, adorned with the enduring Medusa and Greca symbols. Complementing the eyewear, Iris is styled in stylish tweed jackets, ornate ribbon headbands, and assertion earrings.
Every look is fastidiously curated to boost the glasses’ visible impression. The Medusa Medallion and protect sun shades are spotlighted, underlining their standing as this season’s flagship fashions. This sequence continues Versace’s trendy legacy, following its celebrated Icons campaign with Anne Hathaway.
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