The Australian trend label Dion Lee has known as within the directors in a serious blow to the eponymous model that has dressed celebrities equivalent to Taylor Swift, Dua Lipa, the Duchess of Sussex and Troye Sivan.
The transfer got here after the Australian retail chain Cue introduced it had withdrawn its funding within the designer attire.
The Australian arm of Dion Lee has been positioned beneath the administration of Antony Resnick of the insolvency agency dVT Group because it evaluates the way forward for the enterprise and appears to draw new buyers.
The label has six retail shops in Australia and one within the US (its first North American store opened in Miami late final 12 months), which is Lee’s greatest market.
Resnick mentioned he was urgently assessing “all choices” referring to the US enterprise.
“We’re within the very early phases of our administration course of and our focus proper now could be on talking with the Australian and US-based crew and getting throughout all of the related operational and monetary knowledge,” Resnick mentioned in an announcement to the Sydney Morning Herald.
The retail shops in Australia and on-line retailer will proceed to function.
The Sydney-born Lee, who’s now primarily based in New York, is a 2008 graduate of Tafe New South Wales’s Style Design Studio, whose notable alumni embody Akira Isogawa, Bianca Spender and Nicky Zimmermann. He based his namesake model the next 12 months, debuting his first womenswear assortment at Australian trend week on the age of 23.
Quickly he was being hailed “the boy marvel of Australian trend”, with luxurious garments which were described as “body-conscious,” “sculptural,” “technical, but sensual” and marrying “conventional tailoring with experimental development.”
The label has been a fixture of New York trend week since 2013, the identical 12 months Lee went into partnership with the Australian retailer Cue.
On Thursday Cue introduced it had stepped again from the label. “After a current strategic evaluate, a choice has been made by the Cue Group to concentrate on our native Cue and Veronika Maine operations,” a spokesperson mentioned.
In April this 12 months, Dion Lee debuted a runway present at Shanghai trend week, seen as a bid to achieve the Chinese language market.
Resnick mentioned: “The Dion Lee model is one among a handful of Australian trend manufacturers that has been in a position to break into worldwide markets in recent times and there’s no doubt as to the excessive inventive regard by which it’s held.
“It’s commonly worn by cultural icons and influencers. It’s famous within the business for its distinctive designs, all of which ought to entice each native and worldwide investor curiosity.”
By Janine Israel
Study extra:
Australia’s ‘Quiet Giants’ Go Global
Accessible luxurious and superior up to date manufacturers within the US and Europe can anticipate better competitors from Australian labels increasing abroad like Camilla, Aje and Rebecca Vallance.
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