Zara’s newest assortment sees a dynamic collaboration with jewellery model TwoJeys, bringing an adventurous spirit to life. Based by Biel Juste Calduch and Joan Margarit, TwoJeys embodies progressive discovery, hedonistic journey, and fearless exploration.
This essence is on the coronary heart of the Zara x TwoJeys assortment, designed for vacationers and trendy cowboys. The marketing campaign, shot by photographer Glen Luchford, options skate boarders Evan Mock and Carlisle Aikens alongside the putting Iris Law.
Zara x TwoJeys Assortment Marketing campaign
Jewellery serves because the inspiring start line for this capsule assortment. Biel Juste Calduch elaborates, “TwoJeys is a mind-set. Joan and I first imagined it throughout a fever-dream journey down Route 66 in California.”
Calduch remembers, “Down the street, we may by no means discover any jewellery that captured the essence of our life on the freeway, so we determined then and there to make it for ourselves.” This ethos is mirrored within the assortment’s chains, bracelets, rings, and keyrings. The model’s signature two stars are additionally outstanding, including a particular contact.
The Zara x TwoJeys assortment seamlessly fuses American motor tradition with Western influences, making a wardrobe for the modern cowboy. Radiating with an eclectic and daring Gen Z style, the vary options knit and jersey clothes which are washed, textured, weathered, and frayed as if by life expertise.
The gathering contains denims, vests, t-shirts, and extra designed to mirror the adventures and journeys of its wearers. “This assortment we’ve made with Zara is about utilizing our lives and our power to the max,” shares Joan Margarit. “It’s not delicate, it’s not cautious, it’s not shy: life strikes at high pace, and so does TwoJeys.”
The marketing campaign’s imagery captures TwoJeys’ adventurous spirit, with Glen Luchford’s lens bringing the rugged landscapes and dynamic energy to the forefront. The backdrop of California’s iconic highways and diners provides to the gathering’s narrative of exploration and freedom.
Complementing the marketing campaign, the gathering lookbook options mannequin Camp Schillereff, who completely embodies the unconventional spirit of the gathering. His presence emphasizes the vary’s versatility and attraction to those that dwell with a fearless method. The Zara x TwoJeys assortment will probably be accessible in choose shops and on Zara.com beginning June 3, 2024.
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