Kim Kardashian has executed it once more together with her newest SKIMS marketing campaign that includes soccer star Jude Bellingham.
On June 11, Jude Bellingham, Kim Kardashian, and SKIMS shared the model’s new marketing campaign on Instagram. Timed to the UEFA Euro 2024 championship competitors — by which the soon-to-be 21-year-old will play for the English soccer staff — the photoshoot options the midfielder modeling SKIMS’s males’s underwear in numerous colours. In just a few images and the marketing campaign video, Bellingham even does a fast volley, demonstrating the garment’s aptitude for sports activities.
“The chance to be featured in SKIMS males’s newest marketing campaign is unimaginable. It’s so necessary for me to have flexibility and luxury once I’m taking part in and coaching, and even off-duty, and SKIMS meets these wants,” Bellingham shared in a press release, as reported by WWD.
This isn’t the primary time Kardashian and SKIMS have tapped into the world of sports activities for campaigns. SKIMS is a partner of each the Nationwide Basketball Affiliation (NBA) and the Ladies’s Nationwide Basketball Affiliation (WNBA). Final month, the model launched a photoshoot that includes the WNBA’s second total 2024 draft decide, Cameron Brink, who modeled the brand’s “Fits Everybody” collection with matching jewellery and a basketball. The marketing campaign additionally included Connecticut Solar guard Dijonai Carrington and all-stars Kelsey Plum and Skylar Diggins-Smith.
Bellingham and Brink are simply the newest rising skills to be picked as marketing campaign stars by SKIMS. Earlier this 12 months, the model additionally tapped Sabrina Carpenter for his or her retro-inspired marketing campaign.
Bellingham is certainly in good firm, particularly if it’s any testomony to his rising stardom. As each the Euros and the Olympics method, Bellingham is one to observe – not solely on the sector but in addition in vogue.
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