Dwyane Wade is Versace’s Underwear Ad All-Star

Dwyane Wade returns to trend, teaming up with Versace for his or her new underwear marketing campaign. Captured by photographer Tim El Kaïm, Wade personifies modern masculinity towards a minimalist studio backdrop.

Wade’s physique, honed from years on the basketball courtroom, turns into the best canvas to show Versace’s 90s brand ribbed trunks and the revered Greca border trunks.

Dwyane Wade for Versace Underwear Marketing campaign

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Versace’s alternative of Wade, constructing on his success of their eyewear campaign, highlights the model’s potential to merge trend with athletic aptitude. Wade’s charisma and athletic kind intensify the enduring designs.

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The Greca border trunks proudly showcase Versace’s wealthy heritage, that includes a hanging geometric sample that pays homage to the enduring Greek key motif, a timeless hallmark of the posh trend home.

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The 90s brand ribbed trunks infuse a retro vibe with trendy aptitude, nodding to the branding that outlined males’s trend within the Nineties. Right here, Wade’s assertive poses embody the everlasting appeal of Versace, fusing trend with athletic dynamism, mirroring the enduring fashion of 90s supermodels like Marcus Schenkenberg.

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Wade brings an additional layer of fashion to the marketing campaign, clad in brand tanks and stylish denim elevated by opulent gold chains. By El Kaïm’s lens, Wade’s embodiment of this stylized aesthetic reinforces Versace’s popularity as a trailblazing trend authority, concurrently shaping and subverting fashion conventions.