Chit Chat Tuesday: Interview with Chantal Danguillaume, the event director at Playtime & Kid’s Hub.

This Tuesday, we had the chance to catch up and chat with Chantal Danguillaume, the Occasion Director at Playtime & Child’s Hub.

After an schooling in style advertising, Chantal Danguillaume started her skilled profession in several positions and firms of all sizes throughout the textile trade. She labored as a shopping for assistant, product supervisor, a purchaser, assortment director, and even collaborated within the creation of a model. She focuses on ladies’s and youngsters’s clothes, swimwear, lingerie, and style, with 30 years of expertise within the worldwide style trade.

Now, Chantal is the Occasion Director at Playtime & Child’s Hub, appearing as an brisk and enthusiastic chief for the staff. Having been an exhibitor on the reveals earlier than becoming a member of the staff in a number of totally different roles, her present place as Occasion Director is knowledgeable by the totally different views she has gained by her experiences. Chantal is keen about her work, loving the combination of human {and professional} environments and the way worldwide her interactions are. Whereas she enjoys working with manufacturers, designers, consumers, brokers, and press workplaces, Chantal’s first ardour is constructing the model provide for our commerce reveals. Discovering the collections, the merchandise, the supplies, the know-how… it’s her driving pressure and the guts of her dedication!

 You’ve labored within the children’ style trade for a very long time. Why children’ style?

It was the market that has made me enthusiastic about youngsters’s style. The TCN assortment was aimed toward ladies within the spirit of a life-style model, so it was pure for me to launch the mini TCN assortment, I used to be merely responding to what our shoppers and companion shops had been ready for by providing a group that didn’t exist wherever else on the time. We had been the one seashore and swimwear model to exhibit at Playtime in 2006. One factor led to a different, and I used to be fortunate sufficient to satisfy Hortensia and Sébastien de Hutten who began me on this lovely journey by which I develop every single day.

To what do you attribute your success?

My ardour and my involvement. I analyze shortly, I observe, I problem myself, I take dangers, and I contain my colleagues and managers within the journey. Above all, it’s the work of a bunch of visionary and inventive consultants!

How do you see the youngsters’ style market in 5 years?

It’s not simple as a result of quite a bit can occur in 5 years, because the final 2 years have confirmed. I’m seeing an fascinating shift in new manufacturers who proceed to supply merchandise which can be distinctive, lovely, and sensible, in addition to ethically made, whether or not that refers back to the supplies they use or that the individuals who made them are handled nicely. It’s more and more a query of attaining the worth vary that meets the wants of the ultimate buyer. Within the European market, I’ve noticed a shift in direction of the American mannequin the place Playtime and Child’s Hub manufacturers coexist. 

Which expertise are a very powerful within the children’ style trade?

Past understanding and figuring out the totally different specificities of the kids’s, child and teenage markets, the abilities are the identical as these required for ladies’s and males’s when it comes to enterprise. You need to have persistence and the money circulate that goes with it.

What recommendation are you able to give to manufacturers collaborating in a commerce present?

Put together their present nicely upfront, be current throughout it, and comply with up with contacts after it. 

It’s necessary to ask consumers, potential shoppers, contact brokers and members of the press, and many others. The present works when there are conferences between consumers and types, as soon as the actor is within the aisles, it’s as much as you to persuade them!

Work onerous in your pictures, as they’re the home windows into your model! It’s necessary to arrange a pleasant sales space to ask guests to return uncover your model. Ensuring your social media and web site are up to date is crucial as nicely, as a result of consumers will instantly go examine this once they uncover your model on the present. 

It’s additionally necessary to have your web site translated in English, as a result of whether or not the present is in Paris or New York the consumers come from all around the world!

Utilizing environment friendly instruments like our companion B2B ordering platform, OrderWizz, is an effective way to arrange for commerce reveals, too. Instruments like this can help you arrange your personal wholesale showroom, ensuring your B2B enterprise is able to flip contacts into orders.

By no means hesitate to name us in order that we are able to advise you in accordance with your wants and expertise. I strongly advocate benefiting from the instruments and alternatives for visibility that commerce reveals can give you. Don’t cross up on these valuable alternatives, even for those who don’t see the outcomes instantly. 

Above all, present that you’re totally different!! Your model is recent!! It’s accessible!!

What recommendation would you give to anybody who want to pursue a profession in children’ style?

Except for having artistic and entrepreneurial expertise, I feel that it’s a must to begin small and develop step-by-step. It’s a really wealthy and thrilling area of interest market. You could know how one can create the model, to make it develop and evolve, as a result of manufacturers develop with their creator, in addition to with generations of fogeys. You need to put together to cross generations whereas sustaining your identification!!! 

Who’s your style icon, previous or current?

Jean Paul Gaultier.

What evokes you?

Individuals, studying, movies, the French creator Molière! Sensing how society is reworking. Every thing touches me, I’m extraordinarily delicate to all types of aesthetics reminiscent of nature, meals, structure, artwork, dwelling issues!

What are your favourite cultural magazines/publications? How about podcasts?

My favourite is Playtime Journal! Nonetheless, I learn all the youngsters magazines, and I comply with as many social media accounts as I can. From a extra private viewpoint, I take heed to merchandise and skim quite a lot of books on neuroscience, psychology, and sociology. 

What’s your favourite place on this planet?

Siting with my ft within the sand looking on the sea. 

What are principal variations between regional market, Playtime have presence in Europe, US and Asia. 

The best way boutiques construct the provide of their shops isn’t the identical, neither is the way in which of approaching the markets. The customs and habits are additionally totally different in the case of dressing youngsters. Sure markets are glorious for sure manufacturers and never for others. Different manufacturers mix in in every single place. 

What can we anticipate this season at Playtime Paris?

An impressive version, the proper wardrobe chosen for all of the consumers all over the world who pay shut consideration to what they select and purchase.

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