A Fresh Chapter From the Brand

In a hanging homage to the enduring spirit of Chloé, artistic director Chemena Kamali introduces her inaugural marketing campaign, Chloé Portraits for 2024, with a sequence of photos that remember previous home faces in addition to new ones.

Captured by the lens of photographer David Sims, the portraits are a celebration set within the coronary heart of Paris, that includes muses Natalia Vodianova, Jessica Miller, Fei Fei Sun, and Ornella Umutoni. The sequence is about to increase with the inclusion of icons Jerry Corridor and Liya Kebede, whose options will proceed the story.

Chloé Portraits 2024 Marketing campaign

Every picture is a canvas showcasing the fluidity and style of billowing silhouettes, the whisper of light-weight ruffles, and a palette of delicate colours which are as a lot a signature of Chloé as the ladies who put on them.

Kamali’s vision for Chloé is just not solely seen however felt—every garment is a press release of refined class, a stability between the luxury brand’s storied heritage and the ahead thrust of contemporary excessive vogue.

That is additional proven within the redesigned emblem, a refined rendition that symbolizes the model’s evolution whereas staying true to its roots.

As the style world’s eyes flip to the upcoming winter 2024 assortment, these portraits function a prelude to the designs set to grace the runways of Paris Vogue Week on February twenty ninth.

Echoing Kamali’s personal phrases in regards to the essence of the Chloé girl, the portraits function muses which are effortlessly highly effective, stunningly lovely, and really free.