A Sustainable Statement for 2024

Miu Miu as soon as once more captivates the style world with its fourth restricted version Miu Miu Upcycled Assortment, this time with a strong deal with denim. The marketing campaign is a visible feast of contrasts, set in opposition to a putting crimson studio backdrop starring actress Ever Anderson and Chinese model Huijia Chen.

Miu Miu Upcycled Denim 2024 Marketing campaign

Beforehand, Ever appeared within the model’s spring 2023 advertisements, strengthening her relationship with the designer model. The pictures, a synergy of colour and texture, are captured by Jet Swan. Along with celebrating sustainable type, Miu Miu additionally introduces a capsule celebrating Chinese language New 12 months.

Stylist Lotta Volkova’s work is clear within the considerate pairing of textured, embroidered denim jackets with the softness of knit tops, making a dialogue between energy and luxury. The juxtaposition of dishevelled denims in opposition to the physique’s type and the playful but subtle embellished headbands spotlight the gathering’s eclectic character.

The Arcadie and Wander luggage, integral to this assortment, are introduced as central characters on this collection of eco-luxury. With inventive route by Edward Quarmby, the imagery celebrates Miu Miu’s chic but whimsical aesthetic.

With the peace of mind of Aura Blockchain verification, every garment within the assortment is a pledge of authenticity and transparency, assuring the wearer of favor and a dedication to environmentally-conscious luxurious.