Amazon Europe Launches Resale with Hewi

Pre-owned style platform Hardly Ever Worn It, or Hewi, has launched a storefront on Amazon Europe, the e-commerce big introduced Tuesday.

Whereas Amazon prospects within the US have been in a position to store from a number of secondhand equipment courtesy of What Goes Round Comes Round, the Hewi partnership marks the primary time consumers within the UK, Germany, Spain and Italy can buy resale on the e-commerce web site.

”We’re at all times trying to innovate and interact with our numerous prospects, and launching pre-owned items permits us to do exactly that, while additionally creating a chance for us to supply our prospects accessible luxurious,” Ruth Dias, VP, Amazon Vogue Europe, stated in a press release.

Although Amazon has change into one of many largest retailers of attire, it has but to crack the code for upscale style. In 2020, it launched a brand new class known as Luxurious Shops, carrying manufacturers akin to Oscar de la Renta and Altuzarra. However the vertical has not gained traction amongst consumers nor distributors; the number of product is slim in comparison with different e-tailers akin to Web-a-Porter and MatchesFashion.

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Rent the Runway Will Sell Secondhand Items on Amazon

The Amazon choice contains types from about 35 manufacturers. Hire the Runway expects the partnership to function each a type of advertising in addition to a lift in income.