Berluti’s vacation 2023 marketing campaign, aptly titled Les Passe-Temps or The Pastimes, interprets the enjoyment and class of the festive season into a visible. By way of the astute lens of James Harvey-Kelly, the advert unfolds in a sequence of vignettes that seize the essence of goodwill and the artwork of leisure.
Berluti Vacation 2023 Marketing campaign
The settings are intimate but grand, with fashions together with Finnlay Davis, Mathias Lauridsen, and Taemin Park effortlessly inhabiting areas that evoke the appeal of a bygone period.
The compositions are wealthy in narrative, with every body suggesting a narrative mid-verse, inviting the viewer into moments of shared laughter, reflective solitude, and the heat of companionship.
Embracing Olga Berluti’s Club Swann philosophy, the marketing campaign asserts that whereas there could also be no guidelines, there may be one binding ethos: engagement. Simply as in Proust’s salons, solely the spirited and fulfilling are welcomed. This spirit is woven by way of the gathering, presenting timeless items worn and skilled.
Every object, from the lustrous leather-based of a well-crafted shoe to the textured materials of tailor-made jackets, is designed to be cherished and shared, very like the moments they’re meant to accompany.
Berluti’s message is obvious: the vacations are a time to indulge within the pleasures of life, to interact with the humanities, with tradition, and with each other.
The marketing campaign’s narrative encourages making reminiscences with objects that, just like the reminiscences themselves, are supposed to final. Les Passe-Temps is an invite to embrace a life-style the place every piece tells a story, and each gathering is a chance to create new ones.
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