Apple’s Vision Pro Headset to Go on Sale in US Stores on Feb. 2

Apple Inc.’s first main new product in 9 years arrives on Feb. 2, setting the stage for what the corporate hopes is a brand new period after the iPhone.

The Apple Imaginative and prescient Professional — a $3,499 mixed-reality headset — goes on sale within the US on that day, in response to a press release Monday. It will likely be obtainable to preorder on the corporate’s web site beginning at 5 AM California time on Jan. 19, Apple stated within the announcement, which got here simply forward of the CES expertise convention in Las Vegas.

The machine melds digital and augmented actuality — an expertise Apple calls spatial computing. It’s designed for extra immersive FaceTime chats, gaming, video and productiveness apps. The Imaginative and prescient Professional, first unveiled in June, marks the primary new {hardware} class for Apple because the firm launched its smartwatch in 2015.

“The period of spatial computing has arrived,” chief govt officer Tim Cook dinner stated within the assertion. “Apple Imaginative and prescient Professional is essentially the most superior client electronics machine ever created. Its revolutionary and magical person interface will redefine how we join, create and discover.”

The brand new product vaults Apple into competitors with Meta Platforms Inc. and different makers of augmented and digital actuality headsets. Apple’s machine is much pricier than rival fashions, however contains higher-end options like twin 4K shows and Mac-grade processors.

Apple will push customers to purchase the product at Apple retail shops because it requires a exact becoming for correct operation. The corporate additionally stated Monday that it will cost $99 and $150 for prescription lens inserts.

This week, Apple is internet hosting a whole lot of retail retailer workers at its headquarters to coach them on use and promote the machine.

By Mark Gurman

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