Australian Sleepwear | Thea | COCKTAIL REVOLUTION

Australian Sleepwear Model Thea

We spoke to the proprietor of Australian sleepwear model Thea concerning the what, why and the way she obtained into the enterprise of supplying luxe high quality plus measurement cotton nighties. Learn on to be taught extra about this wonderful moral model that you just’ve most likely not but heard of!

On the lookout for a high quality Australian sleepwear model that ticks all of your moral and sustainable bins? Look no additional than Thea, a web based vary of nighties and mens sleepwear that can see you sleep straightforward at evening. We spoke to model proprietor Deena Hasnie about how and why she began the model.

What had been you doing earlier than you bought into trend?

I’m an expert engineer and had labored for a couple of social causes abroad earlier than beginning Thea.

How lengthy have you ever been working Thea and the way did you come to be concerned?

Thea Nightwear began in 1988 by Marie de la Soudière, an expat dwelling in Manila, to coach susceptible ladies there to change into seamstresses and supply a sustainable livelihood for them. I used to be dwelling in Manila and located the model at an expat bazar. I visited the manufacturing facility and noticed some wonderful, devoted and laborious working ladies producing these impeccable items, utilizing old-style Singer stitching machines. Every part is finished by hand: sample slicing, stitching, washing ironing and packaging.

I requested Marie if I might promote them in Australia as I couldn’t discover any cotton nightwear pretty much as good as Thea and I put on solely cotton. She agreed and my journey with Thea Australia started right here via a web based store.

What are Thea’s pillars?

Empowering susceptible ladies. Distinctive high quality requirements. Environmental and social duty.

Are you able to inform us extra about Thea’s moral remedy of employees?

Thea stands fro Thread of Hope for Economic Advancement, serving susceptible communities in Manila via the Thea Basis. Marie noticed how poor ladies reside in shanties and wrestle to outlive. She considered empowering them via a skillset that will provide them delight, not only a job. She skilled them in design slicing and stitching and offered a crèche for his or her kids.

Thea has 20 staff, together with a couple of of the unique employees. They’ve employment contracts, receives a commission on time, obtain superannuation, medical health insurance, sick go away and annual go away. Whereas some have retired, lots of the kids of the unique workforce at the moment are seamstresses themselves. They love their work, which permits them to take care of their kids and aged dad and mom whereas working from dwelling. Their incomes guarantee a roof over their heads, and that of the following era, whereas they obtain well being care and training. Not one of the unique workforce ever went again to reside in shanties.

All income go into the Thea Basis, which supplies the workers advantages.

Thea is a measurement inclusive Australian sleepwear model. Inform us extra!

After I began promoting Thea nighties in Australia, I began getting calls from individuals who would ask, “Do you’ve measurement 4XL, 5XL?” At the moment we solely went as much as measurement XXL and most would say “It’s simply not doable to get good high quality plus measurement cotton nighties right here. I want you may make them.”

So, considering that there’s a hole right here for plus measurement nighties, I requested Marie if she would think about making sizes 3XL to 5XL. She agreed with out hesitation.That was 2017. And by 2018, I began providing plus measurement nighties as much as 6XL. I’ve solely acquired wonderful evaluations from the shoppers.

Thea affords reasonably priced but luxe materials and finishes. Inform us extra.

As a result of cotton materials are breathable, carrying cotton sleepwear in mattress makes our our bodies sweat free and refreshed via the evening, all yr spherical. They’re mild on the pores and skin, not like artificial supplies which keep on with the pores and skin and might trigger allergy symptoms. Cotton clothes are additionally sturdy. Imprtantly, Thea nighties won’t lose their lustre, irrespective of what number of occasions they’re washed.

It’s unhappy to say this, however I additionally promote so much to sick individuals who need to put on one thing gentle and cozy after their surgical procedures or whereas they’re in hospital. They inform me, “I must put on one thing that won’t solely be snug, I must look good in entrance of the medical doctors and nurses.”

The enterprise is on-line. How can prospects remember to get the proper match?

I work laborious to know prospects’ sizes. After I obtain an order, I get in contact with the shopper and ask their measurements. I determine what to ship them and preserve a recford for future orders to make it straightforward for them. So we have now a particularly excessive success fee for match.

What do you discover most rewarding concerning the enterprise? What provides you essentially the most satisfaction?

I obtain suggestions from prospects saying issues like “I’ve by no means worn something so stunning”, or “These are the very best quality cotton nighties I’ve ever seen”, or “I’ve by no means acquired such good service from a web based enterprise”. It’s extremely rewarding and retains me motivated.

See Thea’s high quality for your self at Thea Australia.

See extra Australian Fashion Brands to assist.