Balenciaga Summer 2024 Campaign: Portraits of Fashion

Balenciaga unveils its summer time 2024 marketing campaign, a vibrant tableau that blurs the strains between private connections and style innovation. Envisioned by artistic director Demna, the leading brand’s marketing campaign is as a lot a celebration of relationships as it’s a showcase of avant-garde type.

Balenciaga Summer time 2024 Marketing campaign

Demna enlists a constellation of figures from his orbit: his mom, Ella, husband BFRND, mentor, Lina Loppa, and pals, together with artist Eliza Douglas and actress Renata Litvinova. Runway fashions Simone Embrack and Bibi Hoad additionally spherical out the forged.

Following up its Closet campaign with Kim Kardashian, the seems to be put a give attention to the season’s silhouettes. Every portrait, lensed by high-quality artwork photographer Jitka Hanzlová, is about towards the opulent backdrops of luxurious halls, ballrooms, and mansion foyers, lending an air of grandeur to the advertisements.

The collection juxtaposes gown types: informal bomber jackets float over elongated skirts, whereas sculpted outerwear asserts its presence with boxy silhouettes. Trench coats, a staple in outerwear, are reimagined with fluid tailoring that speaks to a fashion-forward viewers.

Demna’s summer time assortment is an ode to the eclectic, combining the each day with the distinctive and the private with the general public.