Balmain Hair Showcases Iconic Tresses with a Major Campaign

Balmain Hair marks a milestone in its historical past with the discharge of its largest marketing campaign but, titled Savoir-Faire, celebrating 50 years of the model’s legacy. Emphasizing the haircare firm’s experience and flexibility in catering to numerous hair varieties.

Balmain Hair Savoir-Faire 2024 Marketing campaign

This marketing campaign showcases glam hairstyles that vary from curly to straight and textured. Featured fashions embody Berite Labelle, Dien Kim, Sabina Jakubowicz, and Sean O’Pry, who every personify the model’s ethos of inclusivity and craftsmanship.

Photographed by Sebastian Faena, with creative course by Ilham Mestour, the marketing campaign’s black-and-white imagery strips down its topics to focus purely on their hair. The ensuing impact is a group of visually putting photographs that amplify the artistry of hair styling.

The marketing campaign’s dramatic seems to be spotlight the company’s dedication to innovation and excellence, from voluminous, sculpted creations to effortlessly flowing textures. The Savoir-Faire marketing campaign follows up on Balmain Hair’s 50th-anniversary ad that includes Esther Cañadas.