Balming Tiger Discuss Style, Trust & Connection at Primavera Sound Barcelona 2024

It’s a balmy day in Barcelona. The solar has been heating up the concrete for a number of hours and in only a few extra, 5 out of the 11 present members of Balming Tiger — particularly Omega Sapien, Seoulthesoloist, bj wnjn, Mudd the Scholar, and Sogumm — will take to the Pull&Bear stage at Primavera Sound 2024, getting a crowd of 1000’s to actually shake their asses to their instantly infectious 2023 monitor “Buriburi.” For now, nonetheless, Barcelona’s Parc del Fòrum continues to be principally empty, besides for workers and some journalists hiding from the afternoon warmth and praying for some night breeze as we get able to usher within the three-day music festivities to return.

“The group in Europe is often excellent. They don’t seem to be as reserved,” Omega Sapien, the moss-haired, de facto spokesperson for the group, tells Teen Vogue shuffling quite a lot of refreshments masking the small desk in entrance of their artist trailer, positioned actually behind the stage they’re set to carry out later within the day. “They’re all there to have a great time. The Primavera Crowd… nicely, they don’t seem to be in right here but, so I am not likely feeling it,” he continues with fun. “However after they’re right here, I believe we’re gonna really feel the power.”

Balming Tiger for Teen Vogue © 2024

Over the previous few years, Balming Tiger have been slowly however certainly rising within the ranks of recognition, primarily aided by the increase of “Sexy Nukim,” their collaboration with RM of BTS, which ended up being a part of their first full-length studio album January By no means Dies, which got here out in 2023. However there’s extra to Balming Tiger than one easy hit monitor.

Based in 2018 in Seoul by San Yawn and borrowing its identify from the uber-popular pain-relieving ointment, the musical collective was born out of the need to, very similar to the warmth rub, be in every single place and every part. Describing themselves as a “multi-national different Ok-pop group,” Balming Tiger at present homes a myriad of creatives — from DJs, rappers, singers, and songwriters to music video administrators, A&Rs, and even stylists — collaborating collectively to carry their raucous, irreverent, and chaotically but rigorously curated imaginative and prescient to life.

Only a fast look at Balming Tiger’s YouTube catalog is sufficient to collect that visuals are of the utmost significance for the group, even when they’re tinged with a DIY veil — simply have a look at the music video for “Buirburi,” which was shot completely on an iPhone. Irrespective of the medium, the collective has managed to craft an outlined aesthetic that, in fact, must be preserved when performing dwell.