Banana Republic Heads to Big Sur for Spring 2024 Campaign

Banana Republic unveils its spring 2024 marketing campaign amidst the serene backdrop of Large Sur, California, the place the majestic panorama meets types of magnificence and rest. In visuals shot by Josh Olins, the marketing campaign options fashions Suvi Riggs, Chiharu Okunugi, Natasha Luwedde, Noah Mills, and Roberto Sipos.

Banana Republic Spring 2024 Marketing campaign

They’re captured in fluid and nonetheless poses, evoking the model’s imaginative and prescient of laid-back sophistication. Styled with Jonny Lichtenstein’s discerning eye, the fashions showcase an array of spring essentials.

The gathering’s anchor is outsized blazers that promise consolation and structured finesse. The choice extends to breezy maxi attire that billow towards the coastal winds, ethereal trench coats, and stylish pleated skirts.

The colour palette stays rooted in Banana Republic’s signature palette, favoring timeless neutrals with an infusion of sentimental pastels that echo the coastal dawn.

Hair stylist Cim Mahony and make-up artist Kiki Gifford contribute to the understated magnificence, presenting appears which can be as easy as they’re refined. The spring assortment is a continuation of Banana Republic’s winter season which included stylish outerwear captured in Norway.