BLACKPINK’s Jennie’s Perfect Red Lip Has Finally Landed in the U.S.

BLACKPINK‘s Jennie Kim began off the yr with a bang. After launching her personal firm, Odd Atelier, in late December, the star rang in her twenty eighth birthday in fashion this previous January with a brand-new HERA marketing campaign highlighting the model’s new lip launch, which is lastly accessible for buy within the U.S.

Starring in South Korea’s premier magnificence model HERA’s new Rouge Stylish marketing campaign, Jennie shines sporting the Rouge Stylish lipstick in Seoul Red, the standout shade of the model’s latest lip assortment. Developed for 2 years, the formulation of tRouge Stylish lipsticks is claimed to put on between matte and satin with a boasted 12 hours of longevity.

Jennie first partnered with HERA as an envoy in 2019. She was the face of the brand’s launch into the U.S. market via Amazon in 2021, the place the brand new Rouge Stylish assortment can also be accessible beginning this March for $45 a bit.

As Okay-pop’s affect on magnificence grows, retailers have been attempting to maintain up with the calls for exterior of Korea. The ten versatile shades of HERA’s Rouge Stylish have been created in collaboration with South Korean-born womenswear designer Jaden Cho to seize the “couture-ristic sophistication of Seoul.” The stylish coloration lineup is light-weight, buildable and breathable — excellent for anybody not a fan of conventional lipsticks.

The marketing campaign, which has been reside since early January, not solely options Okay-pop legend Jennie but in addition large CGI tubes of Rouge Stylish. Taking a web page from the Maybelline’s Sky High Mascara TikTok ad that took over the web, HERA makes Rouge Stylish a bonafide Seoul traditional with its arrival at a number of the cities’ jewels — the AMOREPACIFIC headquarters, iconic Han River, and Euljiro alleys.

Seoul Pink, particularly, is really a pink lip that does not put on you. Made to specific the fearless perspective of South Korea’s capital, the colour is supposed to “break the prejudices of pink being ‘overdressed,’ or ‘an excessive amount of’ and as an alternative, embracing the fantastic thing about its boldness.”

As seen in Jennie’s marketing campaign photos, the pink is daring but delicate. As a substitute of a superbly lined and stuffed pink lip, the BLACKPINK star opts to put on the lipstick extra softly on her cupid’s bow and backside corners of her mouth, giving a extra lived-in look.