BLACKPINK’s Jisoo Is the New Face of self-portrait — See Photos

Though the BLACKPINK member does already signify a handful of trend manufacturers like Dior and Alo, this new marketing campaign and budding collaboration with self-portrait does mark a sequence of first. Notably, that is the primary modern trend marketing campaign that Jisoo has labored on and the primary new collaboration she’s achieved since launching her personal company, Blissoo.

Jisoo can be the primary musician to be a face for self-portrait. The model has beforehand labored primarily with fashions like Emily Ratajkowski, Gigi Hadid, Irina Shayk, and Bella Hadid.

“Music has all the time performed an essential half in my life; it has been a common language which has been a companion to me since I used to be very younger, bonding me to communities from all world wide,” Han Chong, founder and artistic director of self-portrait mentioned in a press launch. “Musicians rapidly turned a terrific supply of inspiration for me as a designer — by their costumes, their chameleonic evolutions, and mesmerizing performances. I’ve subsequently all the time needed to work with an artist who might transmit the values we maintain at self-portrait and who represents the ladies we join with globally.”

Jisoo’s relationship with self-portrait will not be new; the star has been seen sporting the model’s designs, each on and off the stage, a handful of occasions prior to now. That mentioned, the newly unveiled partnership will take issues to the following stage.

“At any time when we work with a marketing campaign star, I all the time need to construct a deep and long-lasting partnership — one thing that transcends imagery,” Chong teases solely to Teen Vogue. “Jisoo has been an exquisite a part of the self-portrait household for a few years — sporting our collections on stage and in her private wardrobe, so we see this primary marketing campaign as a pure and official subsequent step to our relationship collectively. She’s such an inspiring function mannequin to so many and a terrific supply of inspiration to me as a designer — that is just the start, watch this house!”