BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

BoF Insights, The Enterprise of Vogue’s information and evaluation assume tank, held an occasion on the not too long ago launched The BoF Brand Magic Index on Thursday night at The Twenty Two in London, bringing collectively main executives and resolution makers from throughout the style, magnificence and luxurious industries.

Hosted by The Enterprise of Vogue’s managing director of North America & head of BoF Insights Rahul Malik and led by BoF Insights director of analysis and evaluation Diana Lee and affiliate director Anushka Challawala, the occasion explored the important thing findings from The BoF Brand Magic Index.

Model Magic is a quantifiable and trackable metric developed along with Quilt.AI, a man-made intelligence (AI) firm that makes use of proprietary machine studying algorithms to guage model and user-generated content material on social media. The Index used Model Magic to guage the advertising and marketing of fifty world luxurious and style manufacturers. Model Magic marks BoF’s first foray into utilizing AI — on this case, to assist manufacturers in deeply understanding advertising and marketing spend and efficacy.

The presentation lined why Model Magic is a differentiated instrument in right this moment’s aggressive panorama by providing an goal strategy to consider how intently buyer perceptions of a model align with a model’s personal narrative. The presenters mentioned the methodology behind The Model Magic Index, together with unpicking the efficiency of main gamers like Miu Miu, Giorgio Armani, Boss, Fendi and Gucci.

The presentation was adopted by a cocktail reception with executives from Burberry, Chanel, De Beers, Jimmy Choo, Mulberry, Ralph Lauren, Tapestry, Ganni, Depop, Lyst and Nichebox, amongst others, in attendance.

About BoF Insights

BoF Insights brings collectively the analytical rigour of a method consultancy with the cultural instinct of a artistic company. We advise main manufacturers and retailers on their most urgent strategic questions, utilizing our unparalleled market entry and vantage level to offer differentiated buyer insights and channel and product methods. The BoF Brand Magic Index is an instance of BoF Insights’ distinctive capabilities.

In case you are inquisitive about working with BoF Insights on Model Magic or different subjects, please attain out to rahul.malik@businessoffashion.com or Matthew Cullen at matthew.cullen@businessoffashion.com.