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This #BoFLIVE occasion was primarily based on the ‘How to Build Customer Loyalty: A Guide for Beauty Brands’ case examine. Click here to learn our full evaluation.
The pandemic accelerated the adoption of e-commerce, which in flip has opened up extra platforms and alternatives for manufacturers to utilise. However even with rising choices, constructing a neighborhood of loyal prospects should stay on the coronary heart of scaling enterprise fashions. And to construct that neighborhood, delivering on the fundamentals is essential.
Within the newest #BoFLive, senior correspondent Lauren Sherman speaks with Nell Diamond, founder and chief govt of Hill Home Residence, Alicia Yoon, founding father of Peach & Lily, and Kristy Engels, president of Magnificence Technique Group about how and why buyer loyalty is so essential in retail at this time.
Whereas many manufacturers have opted for influencer campaigns to advertise merchandise, Diamond argues that word-of-mouth promotion is much more worthwhile. “A lot of [our] development has been off of non-public suggestion,” Diamond stated. “We weren’t spending big advertising {dollars} on buying prospects, it was actually what I name a gaggle chat phenomenon… [where consumers were] convincing their associates to purchase [products.]”
Associated Articles:
How to Build Customer Loyalty: A Guide for Beauty Brands
5 Ways to Boost Customer Loyalty
How to Build a One-on-One Relationship With Your Customer
To take part in #BoFLive, BoF’s digital occasions sequence providing perception, recommendation and inspiration, visit our calendar the place you’ll find particulars of upcoming digital occasions.
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