BoF LIVE: Sephora and the State of Beauty Retail

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This #BoFLIVE occasion was primarily based on the ‘Sephora’s Bid to Dominate Global Beauty Retail’ case research. Click on right here to learn our full evaluation.

With 2,000 shops in 35 international locations and estimated annual gross sales of $10 billion, Sephora is without doubt one of the largest multi-brand retailers on the planet. Even with that success, the posh magnificence behemoth nonetheless faces huge hurdles within the years forward, together with a slowdown within the make-up class, entry of contemporary rivals, pandemic-prompted shifts in client behaviour and impediments to enlargement within the essential Chinese language market. Sephora’s on-line technique within the nation has been characterised by missteps, and because the choices for Chinese language customers develop, enthusiasm for the western retailer wanes.

Within the wake of her complete case research “Sephora’s Bid to Dominate International Magnificence Retail,” BoF senior correspondent Chantal Fernandez sat down with BoF chief correspondent Lauren Sherman, magnificence investor Ransley Carpio and model strategist Allie Rooke to speak about magnificence’s present panorama and unpack Sephora’s technique and the way forward for the LVMH-owned disruptor.

“They’ve bought to make the shops extra thrilling.” mentioned Rooke “Chinese language customers are impatient, they love having enjoyable and hanging out with their pals in shops, and Sephora’s shops are simply not that setting. In the event that they wish to get the most effective manufacturers into the market, into their shops, they really want to work on that piece.”

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