BoF LIVE: The Future of Virtual Fashion

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This #BoFLIVE occasion was based mostly on the ‘Why Streetwear and NFTs Are a Perfect Match’ and ‘How Selfridges Is Bringing Virtual Fashion to Stores’ articles. Click on here to learn our full evaluation.

Vogue’s curiosity within the digital world is surging. In simply the previous few months, Balenciaga teamed up with Epic Video games’ Fortnite on a collaboration that married the physical and virtual worlds with garments and equipment that may very well be worn in each, Selfridges created a portal to a digital punk buying centre and Dolce & Gabbana’s nine-piece NFT assortment generated $6.1 million in gross sales. The marketplace for digital style remains to be creating, and far of its present functions revolve round advertising — however Jeff Carvalho, co-founder of Highsnobiety and tech advisory Burrata Corp. sees the area turning into an essential a part of manufacturers’ enterprise fashions, and an enormous driver of money movement.

“Identification is admittedly what’s going to carry the mass market into this area. We have to specific ourselves wherever we exist,” mentioned Charli Cohen, chief govt and inventive director of her eponymous label. “If we’re present majority on-line, then there’s an actual human want to have the ability to curate and specific our identification.”

Cohen and Carvalho be a part of BoF’s expertise correspondent Marc Bain and deputy editor Brian Baskin to analyse how manufacturers and shoppers are presently utilizing the digital world, in addition to what the way forward for digital style will appear like.

Associated Articles:

Unpacking Fashion’s Latest Wave of NFT Sales

Balenciaga and Fortnite Are a Match Made in the Metaverse

How Selfridges Is Bringing Virtual Fashion to Stores

Why Streetwear and NFTs Are a Perfect Match

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