BoF LIVE | Why the Menswear Market Is on Fire

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Whereas menswear stays a fraction of the dimensions of womenswear departments; it’s seeing new momentum. Males on the lookout for each loungewear and items for social occasions are driving up demand within the class, and types are responding with launches, relaunches and devoted menswear shops. Euromonitor tasks the class will develop sooner than womenswear over the following 4 years, increasing to $547.9 billion by 2026, at a median annual progress fee of 5.8 p.c, in comparison with 5.3 p.c for womenswear.

“I feel one huge [factor driving this trend is] the casualisation of the menswear sector,” mentioned BoF editorial affiliate Daniel-Yaw Miller. “Then a complete vary of various tendencies by way of how males have interaction with style and individuals who purchase menswear have interaction with style.”

On the newest version of BoF LIVE, BoF’s Cathaleen Chen and Miller are joined by trade insiders Chris Black, founding father of Executed to Loss of life Initiatives and Christopher Morency, chief model officer of Nanushka-owner Vanguards, to unpack what’s driving the unprecedented menswear increase.