BoF Professional Summit: What’s a Store For?

Because the pandemic is pushing retailers to assume more durable concerning the objective of bodily shops in at the moment’s world, be part of us on Jun 30, 2021 to know the way forward for post-pandemic retail. Broadcasting reside from Selfridges in London, BoF’s editor-in-chief Imran Amed will probably be joined by main international specialists and thought leaders together with retail futurist and BoF columnist Doug Stephens to stipulate a brand new playbook for bricks-and-mortar retail. The BoF Skilled Summit is offered by Afterpay.

The Retailer as Model Billboard

Michelle Lee, editor-in-chief of Attract and Tricia Ruane, head of e-commerce merchandise and branded property, international at Condé Nast, will unpick the shift we’re seeing in retail the place shops have gotten branding and advertising instruments to accumulate prospects and create content material.

The Retailer as Group Hub

Edison Chen, founder and artistic director of Clot, will talk about shops as neighborhood hubs, shoppers don’t simply wish to buy merchandise anymore, they wish to meet associates, share experiences, have nice meals choices and immerse themselves into the retail expertise.

The Retailer as Immersive Expertise

Krishna Nikhil, chief merchandising officer and chief advertising officer at Montréal’s Ssense will uncover his learnings from reimagining Ssense’s flagship retailer as an area on the intersection of commerce and tradition, whereas Internet Smith, founding father of media firm 2PM, will talk about the way forward for digitally native, vertically built-in manufacturers (DNVBs) as bodily retail reopens.

The Retailer as a Service Touchpoint

What does the service expertise inside a retailer must seem like to draw prospects? Retailer Elyse Walker, whose namesake boutiques and idea retailers have grown synonymous with LA trend, will talk about stylists as gross sales associates at her shops, whereas Adam Levene, founding father of digital customer support platform Hero, will unpack how know-how can be utilized throughout bodily touchpoints to enhance the expertise.

The Most Necessary Metric in Retail

Brittany Hicks and Jessica Sofa, co-founders at Fayetteville Highway and Alexei Agratchev, co-founder and chief govt at Retail Subsequent will be part of Doug Stephens to debate tips on how to utilise trendy applied sciences to collect essential buyer information to optimise the in-store providing and procuring expertise.

Entry to the Summit is unique to BoF Skilled members. Existing members simply register now to reserve your spot.

If you’re not a member, register now to order your house and obtain additional particulars on our trial membership supply.

Help your staff’ growth and profit from quantity reductions by attending the summit along with your crew of 5 or extra. Uncover the small print here.

To be taught extra concerning the function of the shop within the age of e-commerce, obtain our case examine, “Tapping Into the Way forward for Bodily Retail.”

Confirmed Audio system embrace:

Alexei Agratchev, Co-Founder & Chief Govt, RetailNext

Alexei Agratchev is the co-founder and chief govt of RetailNext, the world’s first know-how firm devoted to offering superior in-store analytics for brick-and-mortar retail companies. Beforehand he spent eight years at Cisco Techniques. Previous to Cisco Techniques, Agratchev was a advisor at Accenture in its electronics and high-tech working unit.

Edison Chen, Founder & Director, Clot

Edison Chen has been shaping popular culture for the final 20 years. This entertainer and entrepreneur is a Canadian-born Hong Kong actor, singer, rapper and clothier. Chen has been recognised as considered one of Asia’s most bold and versatile skills, with the launch of Clot, his profitable attire model; Juicestores, the multi-label retailer promoting the newest streetwear trend manufacturers; Innersect, the extremely influential streetwear pageant; and his on-going Nike collaboration.

Jessica Sofa, Co-Founder, Fayetteville Highway

Jessica Sofa is a match know-how skilled, co-founder of Fayetteville Highway Company and founding father of Luxor & Finch Analysis Company. Sofa has printed over 80 articles on the matter of match and match tech, a thesis on match and notion, and curated occasions and panels on the topics of consumer-focused retail know-how. As a advisor, Sofa works to resolve provide and demand ache factors by means of the mixing of know-how in addition to using area of interest information evaluation.

Samantha David, President, WS Growth

Samantha David serves as president of WS Growth, one of many nation’s largest privately held business actual property corporations. David cares deeply about constructing locations individuals wish to be whereas supporting the companies inside them and the communities round them. David is a graduate of Harvard School and Harvard Enterprise Faculty. She serves on the management councils of Going through Historical past and Ourselves and Beth Israel Hospital’s Bowdoin Road Well being Heart. She resides in Boston along with her household.

Brittany Hicks, Co-Founder, Fayetteville Highway

Brittany Hicks is a provide chain skilled, course of advisor, strategist, educator and the co-founder of Fayetteville Highway Company, an inclusive neighborhood of girls on the intersection of technical and artistic careers, which she co-founded with Jessica Sofa. Most just lately, she labored at Amazon Trend shopping for modern denim and quick trend earlier than transitioning to their international non-public label product growth crew.

Andrew Keith, Managing Director, Selfridges

Andrew Keith is managing director of Selfridges, and former president of Lane Crawford and Joyce Boutique. Keith joined Lane Crawford in 2001 taking part in an integral function within the introduction of western manufacturers to China. Appointed managing director of Selfridges in February 2021, Keith brings his breadth of expertise within the trend business to the UK as he takes accountability for the corporate’s 4 shops in London, Manchester and Birmingham, in addition to its on-line enterprise.

Michelle Lee, Editor-in-Chief, Attract

Michelle Lee is the editor-in-chief of Attract. Since assuming the function in 2015, she has been dedicated to championing variety and increasing the definition of magnificence. She was named Adweek’s 2017 Editor of the Yr whereas Attract gained Adweek’s Journal of the Yr, and her work on the model additionally earned her a spot on the Shiny 50 “Fashionable Media” listing in 2017. Previous to becoming a member of Attract, she was editor-in-chief and chief advertising officer at Nylon.

Adam Levene, Founder, Hero

Adam Levene is the entrepreneur and artistic drive behind Hero, the corporate he based in 2015 aged 26. With a imaginative and prescient to speed up the digital reinvention of bodily retail, in simply three years the corporate has grown to a world crew of over 100, and has solid partnerships with Nike, Adidas, LVMH, and Levi’s, amongst others. Levene has given keynotes on the theme of the way forward for commerce at Internet Summit, NRF Huge Present, PSFK and Shoptalk.

Nick Molnar, Co-Founder & Co-Chief Govt, Afterpay

Nick Molnar is co-founder & co-chief govt of Afterpay, the main retail instalment funds innovator and one of many quickest rising international fintech corporations. He launched Afterpay in Australia in October 2014 and listed the corporate on the Australian Securities Trade in 2016. The corporate expanded into the US in Could 2018 and shortly after expanded into Canada, France, Italy, Spain and the UK.

Krishna Nikhil, Chief Merchandising Officer & Chief Advertising Officer, Ssense

Krishna Nikhil is the chief merchandising officer and chief advertising officer at Ssense, the place he oversees the shopping for and advertising departments. Previous to becoming a member of Ssense, Nikhil was govt vice-president, print & chief technique officer at Indigo Books & Music, the place he was the top service provider for books, magazines and vinyl, whereas additionally main the corporate’s strategic planning perform. Nikhil beforehand spent over 11 years at McKinsey & Firm as associate within the retail and international trend and luxurious practices primarily based in Toronto.

Tricia Ruane, Head of E-Commerce Merchandise and Branded Property, World, Condé Nast

Tricia Ruane is head of e-commerce merchandise and branded property at Condé Nast. She sits inside the client advertising crew — the primary goal of which is to establish new methods to have interaction and develop relationships with shoppers. Ruane is main Condé Nast’s step into content material commerce in a hard and fast retail setting.

Doug Stephens, Founder, Retail Prophet

Doug Stephens is likely one of the world’s foremost retail business futurists. His mental work and pondering has influenced lots of the most generally identified worldwide retailers, companies and types together with Walmart, Google, L’Oréal, BMW and LVMH. Previous to founding the consultancy Retail Prophet, Stephens spent over 20 years within the retail business, holding senior worldwide management roles. He’s at the moment writing his third e-book to be launched in spring 2021 titled Resurrecting Retail: The Way forward for Enterprise in a Publish-Pandemic World.

Elyse Walker, Founder & Chief Govt, Elysewalker

Elyse Walker is considered one of trend’s strongest retailers. During the last 20+ years, along with her namesake boutiques and idea retailers, towne by elysewalker, for women and men, Elyse Walker’s title has grown synonymous with LA trend. A hybrid of astute stylist and fastidious entrepreneur, Elyse Walker is severe concerning the enterprise of trend whereas by no means taking trend itself too critically. What began as a small enterprise in 1999 has grown to incorporate seven storefronts, elysewalker non-public label, and quite a few unique collaborations, occasions and partnerships.

Entry to the Summit is unique to BoF Skilled members. Existing members simply register now to reserve your spot.

If you’re not a member, register now to order your house and obtain additional particulars on our trial membership supply.

Help your staff’ growth and profit from quantity reductions by attending the summit along with your crew of 5 or extra. Uncover the small print here.

WS Growth are a associate within the BoF Skilled Summit.