Boots Opens Its First Beauty-Only Store

Boots will open its first-ever devoted magnificence retailer, referred to as “Boots Magnificence,” on Wednesday in London’s Battersea Energy Station procuring centre.

At over 11,000 sq. ft, the shop will embody new-to-Boots manufacturers comparable to Ariana Grande’s cosmetics line R.E.M Magnificence and Gen-Z skincare label Bubble, in addition to indie manufacturers together with hair care firm No Knot Co, sustainable cosmetics vendor Fruu and Silke London, which makes silk hair care equipment.

Walgreens-owned Boots has rejuvenated over 170 of its magnificence halls throughout the UK during the last three years. Jenna Ward, head of magnificence reinvention at Boots, mentioned the corporate partnered with dermatologist Dr. Justine Hextall to curate the collection of manufacturers with a powerful skincare focus.

”Overwhelmingly, we hear from prospects that they need extra entry to skincare, and we imagine we could be actually sturdy in it due to our well being care heritage and credentials,” mentioned Ward.

As curiosity in science-backed skincare grows, Boots is making an attempt to make their mark by constructing a bridge between drugs and retail. To that finish, Dr. Hextall has skilled in-store pharmacists to have the ability to perform consultations, which can be found on a walk-in or pre-booked foundation in a non-public space. New companies additionally embody Dermalux LED gentle remedy periods at £60 per appointment. Boots Magnificence may even supply masterclasses, a perfume refill station and digital perfume finder device, magnificence product recycling companies, and hair styling periods.

The idea is slated to roll out into extra shops within the coming months, as Boots additional experiments with its magnificence providing: In October, the corporate opened a pop-up salon in London and widened its status hair care providing by 400 SKUs.

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