Burberry and Gucci: Two Brands With Something to Prove This Week

Burberry and Gucci, which each present this week, have rather a lot to show. Each labels have underperformed their friends for years and are betting on “model elevation” methods and designer resets to spice up outcomes. To date, they’ve supplied case research in how onerous shifting shopper notion and pushing a model upmarket may be, particularly in a tricky market the place luxurious demand has slowed.

At Burberry, it’s unclear whether or not the model can command the value factors that Daniel Lee’s appears require or whether or not the designer can adapt his imaginative and prescient to the label’s present actuality. What’s extra, whereas the model has discovered some recent, extra elevated methods to faucet into the “Britishness” of its DNA, a lot of what it has launched just lately has been too area of interest and complex a tackle what makes Britain fascinating for many Burberry buyers. Will the upcoming present click on?

In the meantime at Gucci, Sabato De Sarno’s palette-cleansing debut in September (an strategy that was “mirrored” in his first males’s outing in January) helped put the model again on the radar, however there wasn’t sufficient newness to generate the form of warmth the label must kick issues again into gear. De Sarno’s collections have been exact, attractive and youthful, however have up to now failed to inform a narrative about what the brand new Gucci stands for. The designer wants to indicate he can do greater than create fascinating garments. After the Alessandro Michele growth (and subsequent stagnation), what Gucci wants is a extra secure however equally fascinating model story.

What Else to Look ahead to This Week

Sunday

BAFTA Awards held in London

London Style Week: JW Anderson, Supriya Lele, Connor Ives, Dilara Findikoglu

Monday

London Style Week: Burberry

Wednesday

Milan Style Week: Diesel, Fendi, Roberto Cavalli, Etro

OECD Discussion board on Due Diligence within the Garment and Footwear Sector

Thursday

Milan Style Week: Prada, Moschino (Adrian Appiolaza’s debut), Tom Ford

Friday

Milan Style Week: Tod’s (Matteo Tamburini’s first assortment), Gucci, Marni, Versace

Renewcell reviews full-year outcomes

Saturday

Milan Style Week: Ferragamo, Dolce & Gabbana, Jil Sander, Bally, Bottega Veneta

The Week Forward desires to listen to from you! Ship ideas, recommendations, complaints and compliments to brian.baskin@businessoffashion.com.