Burberry Lunar New Year 2024: A Celebration in Red

The Burberry Lunar New 12 months 2024 marketing campaign unfurls on the bustling streets of Chengdu, narrating a story woven within the daring shades of vibrant crimson and exuding the symbolism of fortune and pleasure. This narrative is delivered to life by the dynamic presence of name ambassador Tang Wei and the putting poise of mannequin He Cong.

The colour crimson is a thematic thread all through the gathering, chosen for its cultural resonance and emblematic illustration of luck and prosperity. The Lunar New 12 months assortment follows up the narrative from the model’s spring 2024 marketing campaign.

Burberry Lunar New 12 months 2024 Marketing campaign

Daniel Lee’s inventive route is a sartorial dialogue between Burberry’s storied heritage and the heartbeat of in the present day’s vogue panorama. Lee’s reinvention of the enduring checks on trench coats, alongside the introduction of novel eyewear, harmonizes custom with the freshness of the brand new yr.

The gathering presents a recent reimagining of British wardrobe archetypes, the place the houndstooth examine evolves into a fragile seasonal rose print and the material’s basic integrity blooms with a contemporary romanticism.

Ryan McGinley’s lens captures this journey, his images and movie encapsulating a timeless magnificence set towards the town’s up to date dynamism. The Burberry Lunar New 12 months 2024 assortment, set within the streets of Chengdu, turns into an experiential mosaic of cultural homage and fashion-forward considering.