Burberry Lunar New Year 2024 Ad: Prosperity Woven in Red

Within the vibrant streets of Chengdu, China, the Burberry Lunar New Yr 2024 marketing campaign unfolds with an evocative narrative woven into each body. By means of the lens of photographer Ryan McGinley, the marketing campaign captivates with a fusion of custom and modernity, reflecting the colourful spirit of the Yr of the Dragon.

Burberry Lunar New Yr 2024 Marketing campaign

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On the coronary heart of the commercial lies the Burberry Chinese language New Yr capsule assortment, a wardrobe of sartorial items that reimagine the brand’s heritage by means of a up to date lens.

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A tapestry of reds, from crimson to scarlet, swathes the marketing campaign in a colour traditionally synonymous with prosperity and success. The enduring Burberry trench coat, re-envisioned for the season, billows with majestic grace, whereas jackets and sweaters make a daring assertion within the auspicious hue.

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Equipment, together with scarves and sun shades, function the exclamation factors to those ensembles, every embellished with the capsule’s signature palette and designed to seize the collective hope for a affluent new 12 months.

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Because the Burberry model ambassador, Chen Kun exudes a timeless class, whereas fashions Alex Schlab and Wang Xiangguo deliver a dynamic vitality to the commercial. Collectively, they embody the marketing campaign’s ethos: a celebration of legacy by means of the lens of the current.

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