Burberry Spring 2024 Campaign: London Calling

In its spring 2024 marketing campaign, Burberry has captured the essence of London with new ads. Beneath the attention of inventive director Daniel Lee, the British designer brand’s latest choices are a celebration of each the brand new and the nostalgic, set towards the backdrop of London’s vibrant streets.

Burberry Spring 2024 Marketing campaign

The Burberry spring 2024 marketing campaign has assembled a predominantly UK-based ensemble of outstanding expertise. From the charming Rachel Weisz to the placing Jourdan Dunn and Iris Law, every persona provides a singular layer to the marketing campaign’s narrative, captured by the lens of Tyrone Lebon.

The inclusion of stars like Jun Ji-hyun and singer Tems alongside fashions Amelie Steele and Naomi Janumala and singer Neneh Cherry additional elevates the marketing campaign’s worldwide attraction. The spring 2024 assortment is a playful but refined exploration of textures and silhouettes.

This assortment is a follow-up to Burberry’s Goddess perfume and its winter 2023 ads, which leaned closely into the model’s wealthy heritage. Whereas respecting the model’s roots, the spring 2024 assortment pushes boundaries, combining the conversant in the sudden to create one thing completely new but timelessly Burberry.

Lee’s designs seamlessly mix playful geometric prints with wide-leg trousers, creating a glance that’s each fresh and unmistakably Burberry. The fake fur-trimmed coats provide a nod to luxurious winter put on, whereas the informal denim items communicate to the model’s capacity to decorate its wearer for each event.