Celebrity Hair Stylist James Pecis Debuts Hair Care Brand

Blu & Inexperienced is launching with 4 merchandise: a strong shampoo and conditioner, moisturising masks and strong styling oil, priced from $32 to $38.

Know for his work for Vogue, Vainness Truthful and Chanel, Pecis is a globally famend hair stylist. He beforehand served as international ambassador for status hair care line Oribe from 2015 to 2021.

Pecis was impressed to create the road after spending time on “plastic pickups”, manually amassing plastic from the shoreline in Costa Rica. There, he would typically discover shampoo bottles, and stated that after vogue week occasions, sponsors would encourage stylists to discard used merchandise, moderately than working to gather and redistribute them.

”The most important problem is to alter individuals’s habits,” stated Pecis of his strong format formulation. The founder labored for over 4 years to search out the precise producers to create the road.

Pecis is self-funding the road in partnership together with his spouse, Kimberley Norcott, who’s a inventive director and has consulted for magnificence firms like Estée Lauder.

Blu & Inexperienced will probably enter wholesale, however Pecis stated he will likely be exploring a selective salon and boutique retailer distribution moderately than big-box retailers.