Chioma Nnadi to Lead British Vogue

Chioma Nnadi has been named head of editorial content material at British Vogue, proprietor Condé Nast introduced at present, confirming months of business chatter. The transfer comes as Edward Enninful, European editorial director of Vogue and editor-in-chief of British Vogue, prepares to transition to a worldwide advisory position.

In recent times, as Condé Nast has eradicated editor-in-chief roles at most of Vogue’s worldwide editions in a push to streamline editorial operations and reduce prices, Enninful was the one editor-in-chief to carry onto his place (aside from Vogue’s world editorial director Anna Wintour).

Now, Nnadi, a trusted Vogue veteran who has been on the journal for 13 years and is presently the editor of Vogue.com, will take his place, aligning British Vogue with the title’s different European editions, the place editors-in-chief like Emmanuelle Alt (Vogue Paris) and Emanuele Farneti (Vogue Italia) had been exited and changed by youthful, internet-savvy and cheaper editors.

Nnadi “has confirmed herself adept at chatting with our digital viewers and has discovered methods to increase Vogue’s attain, authority and affect throughout all of our platforms,” mentioned Wintour in a press release.

The announcement comes 4 days after Wintour and Enninful co-hosted Vogue World London, a slick, fashion-infused stage present at Theatre Royal Drury Lane in London’s West Finish that attracted a high-wattage crowd, boosting the Vogue model.

Keep tuned to BoF for updates on this growing story.