Chit Chat Tuesday: Meet Valery van der Meer co-owner from LRDM Petits brand.

On this week’s version of Chit Chat Tuesday we meet up with the model co-founder and co-owner of LRDM Petits Valery van der Meer. 

 LRDM petits® is a child & kids’s clothes model from Netherlands, catering kids from new child as much as measurement 10-12y, based by Valery van Der Meer and Flooring Groeneveld.

The magic unfolds inside the partitions of their Amsterdam head workplace, the place each sew and element is conceived with a dedication to premium high quality. What units LRDM petits® aside is their unique prints, every a masterpiece hand-painted to perfection. This dedication ensures a singular signature, all the time contemplating the consolation of the little ones and the pleasant risk of passing on these clothes from baby to baby. Each material chosen undergoes a meticulous choice course of, guaranteeing not simply consolation, however a lovable expertise for kids who enjoy carrying and enjoying in LRDM petits® types, all whereas exuding a incredible attraction. Every assortment consists of stable colours that completely complement the handcrafted prints, providing countless mix-and-match potentialities for any event.

LRDM petits® isn’t nearly vogue; it’s a dedication to the planet and its folks. Their dedication shines by way of the usage of sustainable materials and collaboration with producers who share their imaginative and prescient. The outcome? Sturdy, snug, and high-quality collections designed to face the check of time and be handed on from one technology to the subsequent. It’s a narrative of vogue with a function, echoing by way of the threads of LRDM petits®

Uncover new FW 24-25 assortment at Playtime Paris BOOTH H30

Go to LRDM Petits web site www.lrdmpetits.com

instagram account @LRDMpetits

Scroll right down to learn this week’s Chit Chat Tuesday interview with co-designer and model co-owner of LRDM Petits Valery van der Meer…

Inform us about your model, LRDM Petits. What units it aside on the earth of children’ vogue?

Valery: LRDM petits is a Longterm, Romantic, Sturdy, and Magical model. In a world stuffed with traits, LRDM Petits strives to maintain designs timeless, elegant, romantic, and sturdy, paying shut consideration to all particulars. The designs all the time have that one thing additional, making them particular and really recognizable. Whereas maintaining a tally of traits, we imagine our collections, designs, and premium high quality materials by no means exit of favor. Moreover, we intention to be refreshing, with a transparent handwriting seen in all collections. All prints used are completely hand-painted for LRDM Petits. We emphasizes making children really feel superb and cozy, encouraging them to go on their garments to a different baby, whether or not a sibling, a good friend, or a charity.

Inform us your story, how it began?

Valery: For me, the LRDM Petits story started with my journey into motherhood. Regardless of graduating from legislation faculty, the position of being a mother to 3 children sparked a rising curiosity in children’ vogue. My daughter Elle, who used to mannequin for a number of manufacturers, fueled my ongoing quest for high-quality, stunning, and timeless garments that I may go on from baby to baby. Crafting the proper combos with the garments she acquired as items from manufacturers proved to be a problem, main me to usually have items handmade for her. The quite a few compliments about her model impressed me to start out my very own model, encompassing all of the facets I deemed necessary.

From the very starting, I knew I needed to embark on this journey with Flooring, the co-owner of LRDM petits, whom I met by way of a mutual good friend. Flooring shared the dream of making a children’ vogue model, backed by her background in design and commencement from the Amsterdam Vogue Institute. Together with her expertise as a designer and a eager eye for particulars, quite a few conferences, and collaborative brainstorming, we launched into our journey into the world of youngsters’s vogue collectively.

The place do you often supply your design inspiration for LRDM Petits? Are there particular themes or components that persistently affect your creations?

Valery: Flooring and I each journey loads, getting impressed by different international locations and their cultures. We additionally discover inspiration in small issues like illustrations in books, observing children discovering stunning treasures in nature, and the drawings they create. The objective is all the time to know what makes them really feel completely satisfied and cozy, translating these facets into LRDM Petits designs. Flooring, being artistic, builds whole matching collections primarily based on these inspirations.

What motivated you to start out designing clothes particularly for kids underneath the LRDM Petits model? Are there distinctive challenges or joys in working with kids’s vogue?

Valery: Proper from the beginning, we have been on the identical web page by way of designs. We needed to create collections that have been recognizable as LRDM petits, with small particulars recurring each season, or particular colours, prints, and buttons. Our motivation is to make children and their mother and father completely satisfied in our garments. Working with kids brings nice pleasure; they’re pure and all the time give their trustworthy opinion. It’s additionally rewarding to satisfy many pretty folks. In fact, there are challenges within the fast-paced world, aiming to not overproduce and to be sustainable. We repeatedly educate ourselves on these topics.

You’ll current your new assortment at Playtime Paris in the long run of January. May you share your private favourite piece from the LRDM Petits Fall/Winter 2024/2025 assortment and the story behind it?

Valery: It’s laborious to choose only one favourite, as our assortment is all about combos. Nonetheless, if I need to select, it will be our knitted cardigan with coronary heart buttons for women. This piece embodies the essence of LRDM petits model—snug, gentle, luxurious. The inspiration for this cardigan traces again to a knitted cardigan Flooring used to put on as a baby, which was crafted for her. She held onto it for her personal daughter, and we determined to infuse it with a LRDM contact and embody it within the assortment. The selection of coronary heart buttons serves as a logo to indicate children they’re beloved.

For boys, my high decide is unquestionably the reversible teddy jacket; it’s vital in my view. My two sons adore carrying bomber jackets, and we included one within the present SS24 assortment, which turned a best-seller over the past Playtime version. We aimed to duplicate the identical mannequin however improve it with an additional heat and cozy really feel for winter, utilizing the softest teddy material. The concept of getting one jacket that may be worn in two methods provides a pleasant contact for folks.

How would you describe your private model? Does it affect your designs for LRDM Petits?

Valery: My private model can differ a bit in winter and summer season. I want extra romantic types in summer season and the casual-chic look in winter. Each different season, we launch a restricted version model for ladies underneath Atelier LRDM, reflecting precisely what I really like.

Who’re your model icons, each previous and current, and the way do they encourage your work for LRDM Petits?

Valery: That’s such a pleasant query! 🙂 Presently, I actually admire Sofia Richie’s model—elegant, timeless, and splendid materials. These components resonate with what I really like for LRDM petits. Previously, my particular model icon is Jackie Kennedy.

May you share your favourite cultural journal publications and any must-listen podcasts that affect your perspective or work at LRDM Petits?

Valery: When it comes to cultural magazines, we love studying publications like Milk journal, which is wealthy with pretty details about the youngsters’ vogue trade. Moreover, a podcast that I discover very pleasing to take heed to is The Little Type File podcast.

What’s your favourite household vacation spot?

Valery: My all-time favourite household vacation spot is Namibia. Its breathtaking magnificence means that you can actually reside within the second. The earthy tones, wildlife, and individuals are extremely inspiring. The tranquility there creates the proper atmosphere for my creativity to circulate.

The place do you envision LRDM Petits in 5 years? Any thrilling plans or developments on the horizon for the model? Initiatives?

Valery: Within the subsequent 5 years, we envision LRDM Petits rising into one of many well-known children’ vogue manufacturers, emphasizing high quality alongside our distinctive designs. Within the close to future, thrilling advertising and marketing tasks are within the pipeline, and we’re contemplating a pleasant pop-up. We’ve got quite a few thrilling tasks in thoughts for the longer term. Presently, we’re experiencing important progress in new markets just like the US, and in 5 years, we anticipate our model increasing even additional, reaching new international locations, and fostering long-term, shut relationships with native and worldwide associate shops.

Wanting forward, we now have quite a few superb plans for LRDM Petits, inviting folks to hitch the LRDM Petits world with us. Moreover, we plan to increase our Atelier LRDM label, designing girls’s garments on a bigger scale. Giving again stays an important facet for us as we proceed to develop as a model.

How do you view social media, particularly platforms like Instagram, within the context of LRDM Petits? Is it a supply of affection, hate, or a mixture of each? May you elaborate in your perspective?

Valery: We view social media, particularly platforms like Instagram, as a robust device that enables us to attach with folks all around the world. Our model wouldn’t be the place it’s in the present day with out social media. We love how we are able to meet clients and retailers from varied international locations every day, serving to our model develop internationally. Nonetheless, on a private word, I acknowledge the opposite aspect as properly. Social media can have a big impression, particularly on the youthful technology. Whereas our model is all about spreading love and kindness, social media is commonly used in a different way. I hope sooner or later there can be a platform primarily based on the identical connection however extra centered round love and kindness.

Uncover new FW 24-25 assortment at Playtime Paris BOOTH H30

Go to LRDM Petits web site www.lrdmpetits.com

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