Chloé Confirms Chemena Kamali as Creative Director

Chloé has formally named Chemena Kamali its subsequent artistic director. As previously reported in BoF, the Richemont-owned label had tapped Kamali to guide a parallel studio at Chloé because it ready for the departure of former creative director Gabriela Hearst, who staged her final present for the model on September twenty eighth at Paris Vogue Week.

Kamali joined Chloé from Saint Laurent, the place she was a key deputy of Anthony Vaccarello, serving as design director for girls’s able to put on, however has a historical past at Chloé, the place she labored underneath designer Phoebe Philo and once more as design director to Clare Waight Keller.

“Chemena’s imaginative and prescient, impressed by her love for the model, will really have fun Chloé’s distinctive DNA. Chemena is each the artistic director of Chloé and the embodiment of the Chloé spirit,” mentioned Chloé president and chief government Riccardo Bellini in a press release.

“My coronary heart has at all times been Chloé’s. It has been since I stepped via its doorways greater than 20 years in the past,” added Kamali.

Now again on the label and formally put in within the prime artistic job, Kamali has her work reduce out for her. Lately, Chloé has struggled to maintain tempo with rivals as gross sales surged for a lot of luxurious manufacturers. Beneath Hearst, Chloé loved momentum promoting lower-priced gadgets, resembling its knit “Nama” sneakers, however struggled to promote the dearer leather-based items that when anchored its enterprise, in line with sources. (Richemont doesn’t escape gross sales for Chloé).

Kamali will current her first pre-collection for the label in Paris in January 2024, adopted by an autumn/winter assortment to be proven throughout Paris Vogue Week in February 2024.