Closed Summer 2024 Campaign: The Denim Blueprint

Closed, the main denim model introduces its summer time 2024 assortment with photographs that evoke the spirit of informal sophistication, good for the nice and cozy season. The marketing campaign spotlights gentle and medium-washed denim and options mannequin Andreea Diaconu, who embodies the model’s relaxed cool effortlessly.

Closed Summer season 2024 Marketing campaign

Photographer Bibi Cornejo Borthwick captures the essence of summer time ease towards a stark white backdrop that accentuates the denim’s texture and the refined interaction of shadows.

The plush rug underfoot provides a tactile distinction, inviting one to ascertain the consolation and softness of Closed’s clothes. The minimal setting directs all consideration to the jean designs’ informal cool aesthetic.

Stylist Jane How curates a variety that speaks to the flexibility of denim, from jean jackets to relaxed trousers, complemented by shirting.

Andreea Diaconu, who beforehand fronted Maje’s spring advertisements, is a imaginative and prescient of relaxed stylish, showcasing the brand new season’s appears with a pure poise that’s each placing and accessible.

The wonder side of the marketing campaign, crafted by hairstylist Claire Grech and make-up artist Celia Burton, embraces an understated method. Andreea’s tousled tresses and refined make-up mirror the gathering’s laid-back philosophy.