COS Spring 2024 Campaign: A Style Refresh

COS heralds the arrival of its spring-summer 2024 marketing campaign, a set that marries the class of tailoring with the freshness of contemporary design, fronted by British-Japanese musician Rina Sawayama.

COS Spring/Summer season 2024 Marketing campaign

Photographed by Karim Sadli on location in Mexico, the marketing campaign showcases vogue in opposition to a backdrop of pure magnificence and within the studio. Fashions Anna Ewers, Mica Argañaraz, and Awar Odhiang stand alongside Sawayama, every showcasing the model’s dedication to sophisticated appears to be like.

This season’s choices, highlighted by tailor-made wide-leg trousers, reimagined trench coats, and smooth leather-based jackets, sign a pivot in direction of structured sophistication blended with versatile class.

Distinct from the wintry attract of the earlier COS Atelier collection, the spring line introduces a vibrant burst of vitality. Leisurewear emerges as a standout class, boasting coordinated units and form-fitting knitwear that provides a laid-back method.

The marketing campaign’s stylist, Jane How, balances gentle neutrals in opposition to the hanging vibrance of reds and blues, reflecting the gathering’s inspiration from the myriad shades of nature. The result’s a wardrobe that provides seamless transitions from day to night.