David Yurman scores huge with its latest marketing campaign, partnering with seven skilled basketball stars as its newest model ambassadors, bringing a contemporary dose of sporty stylish to the jewellery model.
Basketball stars D’Angelo Russell, Jaime Jaquez Jr., Jalen Inexperienced, Josh Hart, Kevin Love, Kyle Kuzma, and Seth Curry signal on as David Yurman’s latest model ambassadors.
David Yurman’s New Model Ambassadors
The athletes star in a brand new three-part docuseries for David Yurman directed by Jeredon O’Conner in collaboration with Company ICA and filmed by Matthew Hayes. The episodes doc every participant’s journey, discussing how their model is a type of self-expression on and off the court docket and what drives their ardour for basketball.
David Yurman’s model ambassadors put on items from the Chevron, Curb Chain, and Non secular Beads collections. These collections provide various kinds that replicate the gamers’ distinctive personalities and style sensibilities.
“We’re thrilled to share this challenge with our audiences, demonstrating how linked we’re as people by way of artistry and craft,” shares Evan Yurman. “The unwavering ardour and dedication that these males convey on and off the court docket, and the way they translate that confidence to their model and on a regular basis lives, is inspiring.”
Kyle Kuzma, featured in “Personal the Highlight,” highlighted David Yurman’s inventive worth. “The craftsmanship to creating such timeless items is second to none, and it’s very admirable.” Kuzma’s appreciation for the meticulous element in every bit displays the identical precision he brings to his recreation, showcasing the seamless mix of sport and magnificence.
In “The Pursuit of Excellence,” D’Angelo Russell praised the flexibility and class of David Yurman’s creations. “David Yurman has essentially the most prestigious and chic items,” he conveyed.
“You possibly can combine them up and be versatile. They’ve such a robust concentrate on element whereas additionally making it wearable.” This duality is crucial for athletes transitioning between high-energy performances and private lives.
Jalen Green expressed his view in “Mindset in Movement,” emphasizing the significance of bijou as a type of self-expression. “I feel jewellery is a brilliant essential method to categorical your self,” Inexperienced mentioned.
“My model has advanced, turning into loud and adventurous, and the David Yurman items tie in collectively effectively. I actually just like the sophisticated but easy designs which you could’t go flawed with.”
By way of this marketing campaign, David Yurman spotlights the intersection of sport, model, and self-expression. By collaborating with these seven basketball stars, the model highlights its timeless craftsmanship and embraces its ambassadors’ trendy, multifaceted identities.
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