That is module 1 of our Digital Advertising course with Drew Elliott. On this course you’ll discover ways to create content material that may entertain and have interaction international audiences, you’ll perceive find out how to conceive, produce, amplify and analyse a digital communications technique and also you’ll take immersive deep dives into important skillsets: video, influencer advertising and marketing, reside streaming and social media. Discover the total Digital Advertising course here.
Module Overview
Drew Elliott explains the novel influence of digital channels on the communications business and the way content material has change into the first foreign money of selling technique. Right here, he introduces his formulation of “math plus magic”: which mixes creativity and analytics to create pleasure and virality.
Module Supplies
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