Dior Men’s Spring 2024 Advertising Campaign With Jimin

For the Dior Spring 2024 assortment, Kim Jones is redrawing the contours of the lads’s wardrobe in keeping with the archetypes that make it up.

A neo-identity, highlighted on the coronary heart of a marketing campaign embodied by singer, dancer, and songwriter Jimin, ambassador and pal of the home.

Between graphic purity and bucolic romanticism, the pictures mirror this virtuoso reinvention of codes; the architectural building is softened and fluidified in favour of consolation and practicality, questioning the operate of recent tailoring.

Alternately smooth of preppy, knitwear is labored into twisted turtleneck sweaters or cashmere knits with detachable bandanas.

The home’s symbols are revisited, such because the “Dior” signature – deployed on sleeveless pullovers – or the CD diamond, reworked right into a rhomboid motif.

A fascinating timelessness that additionally punctuates the hit the highway backpack. An ode to excellence, exploring the numerous aspects of the Dior silhouette.

Photographer: Alasdair McLellan.

FTC Disclaimer: Understand that I’ll obtain commissions if you click on hyperlinks and make purchases. Nevertheless, this doesn’t influence my critiques.