Dior to Show Cruise in Scotland

The LVMH-owned megabrand will present its Cruise 2025 line within the Renaissance-style terraced gardens of Drummond Fortress, in Perthshire, Scotland on June 3.

Ladies’s designer Maria Grazia Chiuri is anticipated to highlight native traditions and collaborate with native artists and craftspeople, persevering with the technique she has used to modernise and enrich Dior’s vacation spot Cruise exhibits.

The normal idea of a Paris-based atelier is “nostalgic and never sensible about what it means in the present day to have an atelier — it’s one thing world,” she told BoF in 2022. “I actually imagine in being a group designer, not with this concept of a inventive director in a torre de Pisa.”

Dior is about to stage its Autumn 2024 ladies’s ready-to-wear present in New York on April 15, however indefinitely postponed a present by males’s designer Kim Jones slated for March 23 in Hong Kong, declining to say why the outing had been shelved.

Be taught extra:

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old model triple its revenues in simply 4 years? By overhauling its business supply, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its enterprise, reworking itself into “a homegrown Chanel challenger inside LVMH.”

LVMH is a part of a bunch of traders who, collectively, maintain a minority curiosity in The Enterprise of Style. All traders have signed shareholders’ documentation guaranteeing BoF’s full editorial independence.