Don’t Miss the BoF Professional Summit on the Future of Stores

Be a part of BoF and retail futurist Doug Stephens on the BoF Professional Summit on June 30, 2021, offered by Afterpay, to know the way forward for post-pandemic retail. Because the pandemic is pushing retailers to assume more durable in regards to the objective of bodily shops in immediately’s world, hear from international specialists and thought leaders on the brand new playbook for bricks-and-mortar retail.

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The Retailer as Model Billboard

Michelle Lee, editor-in-chief of Attract and Tricia Ruane, head of e-commerce merchandise and branded property, international at Condé Nast, will unpick the shift we’re seeing in retail the place shops have gotten branding and advertising and marketing instruments to accumulate clients and create content material.

The Retailer as Neighborhood Hub

Edison Chen, founder and inventive director of Clot, will talk about shops as neighborhood hubs, purchasers don’t simply wish to buy merchandise anymore, they wish to meet associates, share experiences, have nice meals choices and immerse themselves into the retail expertise.

The Retailer as Immersive Expertise

Krishna Nikhil, chief merchandising officer and chief advertising and marketing officer at Montréal’s Ssense will uncover his learnings from reimagining Ssense’s flagship retailer as an area on the intersection of commerce and tradition, whereas Internet Smith, founding father of media firm 2PM, will talk about the way forward for digitally native, vertically built-in manufacturers (DNVBs) as bodily retail reopens.

The Retailer as a Service Touchpoint

What does the service expertise inside a retailer must seem like to draw clients? Retailer Elyse Walker, whose namesake boutiques and idea outlets have grown synonymous with LA trend, will talk about stylists as gross sales associates at her shops, whereas Adam Levene, founding father of digital customer support platform Hero, will unpack how know-how can be utilized throughout bodily touchpoints to enhance the expertise.

The Most Necessary Metric in Retail

Brittany Hicks and Jessica Sofa, co-founders at Fayetteville Highway and Alexei Agratchev, co-founder and chief govt at Retail Subsequent will be part of Doug Stephens to debate the best way to utilise fashionable applied sciences to collect essential buyer information to optimise the in-store providing and purchasing expertise.

WS Development are a accomplice within the BoF Skilled Summit.